Would you enter a store having a big sign saying, “Not secure!” at the entrance? And when paying, there is a security guard who once again points out that you are in a place that is not secure? If it was your shop, would you be interested in knowing about this “stunt” before the sign makers and security guards came along, and try to prevent this from happening? We haven’t made a large-scale market survey to be able to investigate this with certainty, but we still dare to think that you would be. If you simply don’t care, feel free to stop reading now.

Still there? We knew it!

Then you might be interested in knowing that the most used browser, Google Chrome, will soon alert on all websites lacking encryption in the form of an SSL certificate. It is applicable regardless of whether there are logins or other fields on the site for the visitor to fill in. It is not entirely unreasonable to assume that other browsers will follow. There are very few marketing managers and communicators who would appreciate that their page appears as “Not secure” by the leading browser. Of those who are still reading, we estimate that amount to about zero. Below you can decide which URL-field looks most inviting and signals most trust:

The planned change in the Chrome address bar

The Chrome update that makes it extra visible will be launched in July. Thus, time to act as soon as possible!

This is of course not the only reason to secure the communication between users and web servers. Every marketeer or IT-manager who haven’t slept under a rock in the recent years should at least have heard the spine-shivering acronym GDPR. This is the new EU data protection regulation, which comes into effect on May 25, applying to everyone who has something to do with the EU. GDPR also requires that you as an information collector collects and store the data safely to make sure it doesn’t get stolen or compromised. With an SSL certificate on the website, traffic is encrypted, which is a necessity if you want users to provide personal information. For example, it may be a contact form, subscribe to newsletters or client portals. We analyze your needs and provide suggestions for solutions.

When we’re still on this GDPR-trail, it might be a good idea to tell you about another important aspect, related to your domain names. Many companies are in doubt about the new data protection regulation that will come into effect in just over a month. The more you dig, the more things you find that needs your attention. Whether you want or not, you’ll need to think about how personal data is collected, used and saved, as well as charting what happens to the data after collecting it. Although customer- and supplier data bases are often included in the basic analysis, it may be easy to forget that there may be personal data in many other places.

One example is the WHOIS databases of your various Internet domain names. In some cases, there are specific employees who are publicly listed as primary contacts. Even worse, it may be former employees, which of course is far from optimal from a GDPR perspective. Furthermore, according to ICANN’s regulations, the proprietor is required to always keep the owner information updated on their domains, which is also a reason for a review. We can of course assist you in this and find the domains that need to be corrected. Contact us for a review.